{"product_id":"btms-25","title":"BTMS 25","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eDescription: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBTMS-25 is a vegetable-derived, RSPO-certified conditioning emulsifier composed of Cetearyl Alcohol and Behentrimonium Methosulfate. It is widely used in hair and skincare formulations as a versatile ingredient that combines effective emulsification with excellent conditioning performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe blend of Cetearyl Alcohol and Behentrimonium Methosulfate works synergistically to create stable emulsions while delivering a smooth, soft, and luxurious skin feel. In hair care, it provides conditioning, detangling, and anti-frizz benefits, helping improve manageability, softness, and overall hair appearance. In skincare applications, it contributes to a silky, non-greasy finish and enhances the overall texture of creams and lotions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBTMS-25 is valued for its ability to function as a primary emulsifier in a wide range of formulations, including conditioners, shampoos, lotions, creams, beard balms, and conditioner bars. It is also suitable for leave-in products due to its mild and gentle nature.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis ingredient is known for producing lightweight, powdery-soft sensory profiles in finished formulations, making it a preferred choice for formulators seeking both performance and elegant skin feel. Its conditioning properties also support improved deposition of actives on hair and skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBTMS-25 is a trusted, multi-functional ingredient used across hair care and skincare systems for its reliable emulsification, conditioning benefits, and smooth, luxurious finish in a wide variety of personal care products\u003c\/p\u003e","brand":"EZ Elements","offers":[{"title":"500G","offer_id":53509013340479,"sku":null,"price":20.04,"currency_code":"CAD","in_stock":false},{"title":"1KG","offer_id":53509013373247,"sku":null,"price":22.41,"currency_code":"CAD","in_stock":false},{"title":"5KG","offer_id":53509013406015,"sku":null,"price":162.42,"currency_code":"CAD","in_stock":false},{"title":"12.5KG","offer_id":53509013438783,"sku":null,"price":308.72,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/9296\/6719\/files\/BTMS-25-2-ez-elements.webp?v=1780583750","url":"https:\/\/ezelements.ca\/products\/btms-25","provider":"EZ Elements","version":"1.0","type":"link"}